Yactraq: Identity + Website
Customer: Yactyraq. Inc. Canada / Task: Identity and Website
The brief
Yactraq delivers omnichannel business intelligence with a next generation speech based semantic computing platform at 40X cost & speed efficiencies over legacy solutions.
They required a new, contemporary identity and a website that would portray their unique machine learning-based technology in a simple, lucid manner.
Our solution
To make understanding the brand name easier and more direct, we split the name into ‘yac‘ and ‘traq‘ using two distinct shades of blue. We then introduced more colours as a key part of the identity, to reflect the myriad variations in voice that their software engine. The identity was complete with a new tagline.
The website was based on a WordPress theme, with a focus on structuring the content and complementing it with supporting graphics and data visualizations.
